Search Engine Optimization

Landing on Google’s first page is great for a business. But staying on top requires dedication. Being found in the first few search results on Google is a good indicator your SEO marketing is working. It feels great to see your efforts pay off and your business gain visibility through organic search. But the work […]

Content marketing isn’t just for big business. There are a million reasons why small businesses should also customize their content to reach a target audience.  For one, it allows them to connect on a deeper level with their local community — right where their customers reside. This makes content marketing essential to the growth of

When potential customers begin their journey with a Google search, do they find your business? Visibility has always been important for local businesses. Today, instead of a storefront on a busy street, that means being easy to find online. And because most of the world uses Google as their primary search engine, that makes updating

Why does your business have a website? This might seem like a simple question — but the answer forms the foundation for all of your digital marketing strategies. That’s because the primary purpose of your website is to attract new customers. Achieving this goal depends on whether your site is discoverable and accessible to people

When someone in your community searches for the products or services you’re selling, do they find your business or a competitor’s first? For a local business, showing up on the second page of Google search results is like having a shop hidden away on the side road of a country line on the outskirts of

Visibility equals opportunity. Keep that phrase in mind while reading this blog post. As we look at the specifics of SEO for plumbers, remember that Search Engine Optimization, at its foundation, is about being seen. And for any business, whether it’s a plumbing company or a digital marketing firm, being seen is the first step

Welcome to the world of Local SEO, where each move can either make you a local hero or leave you in the shadows. For businesses striving to build a robust online presence, Local SEO is no longer an option but a necessity. Unlike general SEO, which broadens your visibility on a global scale, Local SEO

Introduction Search Engine Optimization (SEO) is a crucial aspect of digital marketing that involves optimizing a website to increase its visibility in search engine results pages. With the increasing use of smartphones, mobile search engine optimization has become more important than ever. Over half of the global internet traffic comes from a mobile device, making

A little preparation is key when it comes to keywords. These essential tools and techniques for Search Engine Optimization (SEO) will help guide your optimization success online. When it comes to improving your website’s visibility and driving organic traffic, keyword research plays a crucial role in Search Engine Optimization (SEO). By understanding the search intent