Digital Marketing

testimonial advertising

How to Gain New Customers Through Testimonial Advertising

Talk is cheap? Not to a tradesperson. For plumbers and electricians, mechanics and contractors, word-of-mouth referrals have long been the gold standard for customer acquisition. Tried and true, the influence of this traditional form of recommendation — built on trust and personal experience — remains one of the most important factors in informing customer decisions. […]

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Marketing Audit

A Comprehensive Marketing Audit Delivers Targeted Growth For Your Business

Small businesses can’t afford to try a million different marketing efforts just to see what sticks. You need a targeted approach that uses resources — both time and money — efficiently. But before you can start targeting anything, you need to know exactly where you should be aiming. That’s why the foundation of any successful

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micromarketing

How Micromarketing Can Save Your Small Business from Irrelevance

To get big results, sometimes you have to think small — real small. With marketing budgets shrinking, businesses of all sizes are looking to make more out of less with their marketing efforts. For small businesses in particular, getting the biggest bang from your marketing buck has always been a priority — and now it’s

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Roofing Marketing

Roofing Marketing: A Comprehensive Guide to Demand Generation for Your Roofing Business

Marketing for any trade is full of challenges.  Electricians, plumbers, and general contractors are all fighting for attention in highly competitive local markets where establishing their business as the top local choice is as crucial as it is difficult. The same principle also applies to roofing marketing — only there’s an extra degree of difficulty

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digital marketing for contractors

The Ultimate Guide to Digital Marketing for Contractors

Water is wet. The sky is blue. And the construction industry is competitive. When it comes to universal truths (or obvious statements), the competition between contractors to secure their next project is as established as fire being hot. Whether it’s directly competing against other contractors in the bidding process or simply trying to get noticed

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How to do Digital Marketing for High Ticket Items

Unlocking Success: A Guide to High-Ticket Digital Marketing Strategies

In the vast landscape of digital marketing, where every click and engagement counts, there’s a niche that stands out, promising not just results but a transformation in how we approach online promotion – High-ticket digital marketing.  High-ticket items are products or services that come with a significant price tag, usually well above the average market

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digital marketing

How Digital Marketing Can Help Accelerate Your Business

In the past two decades, the art and science of marketing have undergone transformational changes. Gone are the days when billboards, print ads, and door-to-door sales were the primary avenues for businesses to reach their audience. The advent of the internet and subsequent technological advancements have fundamentally changed the way companies interact with consumers, giving

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Google Business Profile Tips and Features 2023

Google Business Profile Features: Tips and Tricks for Effective Management

With Google Business Profile, you can create a free business listing that appears in Google search results and Google Maps. Learn how to take advantage of this free listing and make it work for you with these easy tips and tricks. For any business owner, Google Business Profile (GBP) is an essential tool to drive

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Top 10 Digital Marketing Strategies to Boost Your Business Online

Top 10 Digital Marketing Strategies to Boost Your Business Online

If you haven’t already, then it’s time to step into the digital age, where establishing a strong online presence has become crucial for businesses of all sizes. In this fiercely competitive world and overcrowded online marketplace, it’s imperative to master the art of effective marketing strategies to truly stand out. If you want to learn

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How to Unlock Your Home Service Business Potential Using Google Business Profile

How to Unlock Your Home Service Business Potential Using Google Business Profile

How to Unlock Your Home Service Business Potential Using Google Business Profile Are you tired of being lost in a sea of plumbers? Are you wondering if you’ll ever become your city’s #1 ranked roofer? Home service businesses often face tough competition in their local markets—sometimes that competition even puts them on the dreaded second

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