Word of mouth recommendations used to be the gold standard for trades and local businesses seeking new customers. But as social media platforms increasingly become the place where people meet and talk, relying solely on in-person referrals won’t keep your business growing. Even the most skilled tradespeople can be overlooked without a strong online presence. […]
Why Local Trades Need Social Media Services Read More »
When a local business wants to get found online, the first thing they need to do is set up a Google Business Profile (GBP). Among the many tools available to improve a business’s visibility online, a GBP is one of the most effective because it works specifically to increase the likelihood of being found on
How a Google Business Manager Drives New Business Read More »
Landing on Google’s first page is great for a business. But staying on top requires dedication. Being found in the first few search results on Google is a good indicator your SEO marketing is working. It feels great to see your efforts pay off and your business gain visibility through organic search. But the work
6 Google Search Trends For Small Businesses to Rank Higher in 2024 Read More »
The strongest salesperson on your staff can’t come close to matching the capability of your website. Here’s why: A website is the first interaction most potential customers have with a small business. It can answer questions, create excitement about your offerings, and push conversions—while perfectly demonstrating your brand to a captivated audience. A well-designed website
How to Boost Sales on a Budget: Small Business Website Design Read More »
Content marketing isn’t just for big business. There are a million reasons why small businesses should also customize their content to reach a target audience. For one, it allows them to connect on a deeper level with their local community — right where their customers reside. This makes content marketing essential to the growth of
8 Reasons Why Small Businesses Need Content Marketing SEO Services Read More »
Did you know that 94% of first impressions of a website are design-related? Imagine walking into a store that’s dimly lit, disorganized, and hard to navigate. You’d likely turn around and leave, right? The same principle applies to websites. A well-designed website is like a beautifully arranged storefront with thoughtful organization; it’s inviting, easy to
5 Steps to Finding The Best Web Development Company Read More »
When potential customers begin their journey with a Google search, do they find your business? Visibility has always been important for local businesses. Today, instead of a storefront on a busy street, that means being easy to find online. And because most of the world uses Google as their primary search engine, that makes updating
Why Every Small Business Needs a Google Business Listing in 2024 Read More »
Everyone is on social media. And everyone is talking on social media. But are they talking about your business? And if so, what are they saying? The small businesses that get the most out of social media control the conversation. They post consistently with content that: This exact combination delivers social media marketing results that
7 Signs It’s Time to Hire a Social Media Marketing Agency for Your Small Business Read More »
Why does your business have a website? This might seem like a simple question — but the answer forms the foundation for all of your digital marketing strategies. That’s because the primary purpose of your website is to attract new customers. Achieving this goal depends on whether your site is discoverable and accessible to people
How to Quickly Improve Your Google Ranking Through Mobile, Local SEO Read More »
Your website could be the best salesperson you ever hire. All it takes is implementing some modern website design principles to optimize it. Think of it this way: A website is often the first point of interaction people have with a small business. That makes it incredibly important; not only as the primary platform for
10 Modern Website Design Features Every Small Business Needs in 2024 Read More »
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