Author name: Harvard Excelerate

Social Media Marketing Agency

7 Signs It’s Time to Hire a Social Media Marketing Agency for Your Small Business

Everyone is on social media. And everyone is talking on social media. But are they talking about your business? And if so, what are they saying? The small businesses that get the most out of social media control the conversation. They post consistently with content that: This exact combination delivers social media marketing results that […]

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Mobile Local SEO

How to Quickly Improve Your Google Ranking Through Mobile, Local SEO

Why does your business have a website? This might seem like a simple question — but the answer forms the foundation for all of your digital marketing strategies. That’s because the primary purpose of your website is to attract new customers. Achieving this goal depends on whether your site is discoverable and accessible to people

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Modern Website Design

10 Modern Website Design Features Every Small Business Needs in 2024

Your website could be the best salesperson you ever hire. All it takes is implementing some modern website design principles to optimize it. Think of it this way: A website is often the first point of interaction people have with a small business. That makes it incredibly important; not only as the primary platform for

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social media for lead generation

How to Leverage Organic Social Media for Lead Generation

Your social media profile is more than a digital bulletin board. Most small businesses understand the importance of having a strong social media presence, but they don’t use that presence as effectively as they could. Instead of converting followers into customers, they treat social media as a one-way communication tool for posting updates about products,

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Digital Media Buying

Why Small Businesses Need A Digital Media Buying Plan

No one opens a small business to make their lives easier. One of the biggest challenges facing small business owners is balancing all of the roles they must embody. From overseeing daily operations to setting the company’s strategic direction, a single owner has to personify an entire C-suite team of executives. This leaves little time

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local content marketing

How to Create a Local Content Marketing Strategy That Will Grow Your Business

The biggest challenge facing local trades is standing out from the competition. We see the same situation in communities across the country: A local trade, whether it’s a plumber, electrician or general contractor, has unparalleled skills, but because they’re located in a saturated market with lots of competition, they’re lost in a sea of options

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testimonial advertising

How to Gain New Customers Through Testimonial Advertising

Talk is cheap? Not to a tradesperson. For plumbers and electricians, mechanics and contractors, word-of-mouth referrals have long been the gold standard for customer acquisition. Tried and true, the influence of this traditional form of recommendation — built on trust and personal experience — remains one of the most important factors in informing customer decisions.

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Small Business Marketing Ideas

10 Small Business Marketing Ideas to Make You More Competitive in 2024

As a small business owner, you understand the importance of discernment better than anyone. Not only do your decisions directly impact the bottom line of your small business, but each choice you make has the power to affect others — including your family, your staff, and your customers. That level of responsibility requires thoughtful analysis,

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paid media strategy

How to Create a Paid Media Strategy That Reaches New Customers

Are you reaching every potential customer with your marketing efforts? For many small businesses, the initial focus of their marketing will likely emphasize content like blogs and social media posts. And that makes sense. Focusing on controllable content that’s budget-friendly and straightforward to track is a cost-effective way to get started. But there’s a catch.

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Marketing Audit

A Comprehensive Marketing Audit Delivers Targeted Growth For Your Business

Small businesses can’t afford to try a million different marketing efforts just to see what sticks. You need a targeted approach that uses resources — both time and money — efficiently. But before you can start targeting anything, you need to know exactly where you should be aiming. That’s why the foundation of any successful

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