Author name: Harvard Excelerate

The strongest salesperson on your staff can’t come close to matching the capability of your website. Here’s why: A website is the first interaction most potential customers have with a small business.  It can answer questions, create excitement about your offerings, and push conversions—while perfectly demonstrating your brand to a captivated audience. A well-designed website […]

Did you know that 94% of first impressions of a website are design-related?  Imagine walking into a store that’s dimly lit, disorganized, and hard to navigate. You’d likely turn around and leave, right?  The same principle applies to websites. A well-designed website is like a beautifully arranged storefront with thoughtful organization; it’s inviting, easy to

Your website could be the best salesperson you ever hire. All it takes is implementing some modern website design principles to optimize it. Think of it this way: A website is often the first point of interaction people have with a small business. That makes it incredibly important; not only as the primary platform for