Local Marketing

The biggest challenge facing local trades is standing out from the competition. We see the same situation in communities across the country: A local trade, whether it’s a plumber, electrician or general contractor, has unparalleled skills, but because they’re located in a saturated market with lots of competition, they’re lost in a sea of options […]

As a small business owner, you understand the importance of discernment better than anyone. Not only do your decisions directly impact the bottom line of your small business, but each choice you make has the power to affect others — including your family, your staff, and your customers. That level of responsibility requires thoughtful analysis,