No one opens a small business to make their lives easier. One of the biggest challenges facing small business owners is balancing all of the roles they must embody. From overseeing daily operations to setting the company’s strategic direction, a single owner has to personify an entire C-suite team of executives. This leaves little time […]
Why Small Businesses Need A Digital Media Buying Plan Read More »
Are you reaching every potential customer with your marketing efforts? For many small businesses, the initial focus of their marketing will likely emphasize content like blogs and social media posts. And that makes sense. Focusing on controllable content that’s budget-friendly and straightforward to track is a cost-effective way to get started. But there’s a catch.
How to Create a Paid Media Strategy That Reaches New Customers Read More »
Welcome to the world of Pay-Per-Click (PPC) advertising! As a beginner in digital advertising, you may feel overwhelmed by the vast amount of information available. Fear not, for in this guide, we will break down PPC advertising into digestible chunks, allowing you to understand the fundamentals, benefits, and step-by-step process of setting up your first
PPC Advertising 101: Getting Started with Pay-Per-Click Campaigns Read More »
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